The birth of the Swoosh – Nike Logo History.But one thing is for sure: Buying the logo was probably the best $35 ever spent. There are no easy answers to the value of the Nike Swoosh logo. He added, “The Nike logo-and the entire brand that it embodies-has become valuable because people have demonstrated a willingness to purchase (and repurchase) the products that feature the logo.” “It was the years and billions the company invested to make the logo so meaningful to its audience that customers demonstrate a willingness to buy-often at a premium over similar non-branded gear-products with the Nike logo emblazoned on them.” “It wasn’t the $35 logo that made Nike valuable,” “Built to Sell” author and entrepreneur John Warrillow wrote in an article for Inc. According to this train of thought, the Nike Swoosh would be just a worthless sloped checkmark without years and years of successful marketing of the Nike brand. Some say the logo is worth the net worth of the Nike brand, valuing it as a more than $30 billion image.īut other experts say logos have very little worth on their own. “Clearly, the Swoosh is more valuable, given the Nike brand,” he tells Footwear News. Given Poser’s logic, that would value Nike’s logo at somewhere around $15 billion. (For those curious, Nike’s biggest competitor is Adidas, which brought in revenues of about $22.68 billion in 2020. Footwear expert and equity analyst at Williams Trading Sam Poser can’t fathom a guess to the logo’s standalone worth, though he says you could argue the Swoosh is worth whatever the Nike brand makes over its competitors. After all, brand recognition is a hard thing to quantify. Don’t worry, Nike later gifted her a gold and diamond Swoosh ring and 500 shares of Nike stock -plus all of those job referrals for being the famed creator of the Nike Swoosh.įiguring out how much the Nike logo is worth today, however, is a little more complex than adjusting for inflation. How Much Did the Nike Logo Cost & Who Created It?ĭavidson was paid $35 for the logo (about $240 today if you adjust for inflation), which would go on to be one of the most iconic fashion logos of all time. but remained the parent company until its IPO in 1980, when the company officially became known as Nike. In 1972, Blue Ribbon Sports debuted its first-ever line of Nike shoes.Įventually in 1978, Blue Ribbon Sports applied to incorporate Nike, Inc. The name stuck and thus, the first ever Nike shoe featuring a swoosh was set to enter the market. In Greek mythology, Nike is known as the Goddess of Victory, which could have been part of Johnson’s process in selecting a name. But the shoe still needed a name - so Jeff Johnson, Nike’s first full-time employee, came up with the word Nike. This logo was sent to be used on the new cleat that was being produced in Mexico. “Well, I don’t love it,” Davidson recalls Knight saying about the logo, “but maybe it will grow on me.” Social Status Reveals Two Nike Air Max Penny 1 'Recess' Colorways Nike co-founder Phil Knight, who had taught at Portland State University until 1969, approached a graphic design student, Carolyn Davidson, who he had met during his time at the University, to create a logo for the new sneaker, which would be a cleat. At the time, Blue Ribbon Sports - the original name for the company that would later be known as Nike, was looking to create and sell a new shoe. The Nike Swoosh logo was first introduced in 1971, some 50 years ago. ![]() The History of the Nike Logoīefore getting into the nitty-gritty specifics of a logo valuation, it’s useful to learn a little about the Nike logo’s history to help set the scene. The simple checkmark-like design easily distinguishes the brand’s athletic apparel from competitors, adding to the relative appeal of the brand that brought in $37.4 billion in revenue in fiscal year 2020.īut how much is the iconic Nike logo actually worth? Turns out, it’s a bit hard to tell. Nike’s Swoosh logo is arguably one of the most recognizable brand logos in the world.
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